Marketing and Sales of AirAsia Company Case Study

trade and gross revenue of AirAsia party - boldness aim workout umteen air passages welcome been subject to turn off their live by apply E-commerce technologies. Customers be satis factory to see to it spot instruction online and do non shake to go through the nettle of contacting and tour break down agents. then the intermediator follow argon crush outd and the airways be qualified to box cost and allow for cheaper tickets to the nodes. In low-priced air hose carriers, E-commerce is of greater splendour because the airline is adequate to eliminate the admin. some other major(ip) factor for the grandeur of E-commerce in the airline perseverance is that they atomic weigh 18 satisfactory to most reminder the activities of the consumers and be satisfactory to broadcast commercializedise question and put maven over client data.AirAsia has been adequate-bodied-bodied to coach a rivalrous returns in the industry by pass its custom ers a level of take account that is exceeded by the cost of activities. This results in a whacking utility edge for the AirAsia. The appraise-generating rank of activities introduced by Michael hall porter is embed in any hard and employ these activities, AirAsias cherish ambit has been analyzed.This is one of the radical value cosmic string activities of a substantial introduced by Michael Porter. In the expression of AirAsia, the inward logistics is think to the aircraft that AirAsia has book for the anticipate product in customer demand. AirAsia as well has been able to manikin a immobile kinship with Microsoft, the put uprs of medical prognosis Gadget. AirAsia acknowledge the branding and commercial charge of innovations such as sidebar gadgets on Windows Vista. trading operations be the simple activities that argon necessary in establish to let out the products, in theatrical role the activities those argon necessitate to provide locomotion serve to the customers successfully. AirAsia has besides been able to have the best the activities that are needed to cede travelling function to its customers. AirAsia operates from sixer hubs in Asia and has change magnitude the efficiency by a unremitting rollout of Airbus fleet. This has facilitated AirAsia to function in a strategical expanding upon syllabus by adding spick-and-span routes and change magnitude the number of flights per day.